I do understand the OP however, personally I think this is a very misconstrued concept that has changed over a long period of time. I don’t think it’s a “new” thing… I think it’s more apparent now than it was 20-30 or even 50-70 years ago.
Personal celebration has changed with society, as society changes. For example, Babe Ruth autographs are not that hard to come by. Why? Dude signed a ton of stuff and enjoyed being a celebrity. Babe Ruth was a celebrity and very much enjoyed being one. Moving forward to the 70s, Tiger Williams was what one would consider a “hot dog” in terms of celebrations…
Wacky Goal Celebration: Tiger Williams rides the stick - YouTube
Deion sanders was known for his celebrations I think… oddly enough, when the ATL Falcons popularized the “Dirty Bird” dance, that was an entire team thing. The NFL then oddly banned team celebrations but said individual celebrations were ok.
Have athletes become more focused on their individual appearance than their team appearance? Maybe, but is it really any different than it always was, we just have 24/7 coverage on players and teams all the time now.
I think for every athlete you see being a “me” celebration, you have just as many doing team celebrations, and probably some of the same ones. It’s just more magnified now. This is nothing new.
Let the kids have fun. Celebrating individual accomplishments is not an exclusion from also celebrating things as a team. And to agree with @BitterSyd, there’s a lot more things worth much more attention than this.
Edit: this was just off the top of my head. I’m sure the sports fans here can think of a million more examples throughout the years of players being what could be considered as “me” or individual/selfish celebrations. Some may be selfish, others may also have a deeper connotation we as fans aren’t aware of.
I wonder if back in the day, when Ted Lindsay advocated for a players union and then got traded to the Blackhawks, if he was considered a selfish player. Also too he famously took his stick and shotgunned the Montreal forum after they won a playoff game and had received death threats.





