Just a little background - I’ve worked in big corporations for 40 years. Mostly as an engineer but the last 10 years in sales. I have always worked closely with our marketing department on many projects as we sell through distribution to end users who have to be convinced to use our products. So yes, I do understand how things work in Marketing. I’ve written many market research surveys and analyzed the data. I’m not saying, nor have I ever said, AI is going to replace everybody in marketing, or whatever other department. I’m saying that it’s going to replace 70% of them. I would never direct any young person to go into marketing today, because the number of positions available will be shrinking rapidly. IMO.
As a copywriter who’s written ad copy for wine glasses, I can tell you if I sent this to a client it would be sent back with a try again note at the very least, quite possibly I’d lose the job.
“Drink the Extraordinary.” Ok, taglines are tough. But this is really pushing the boundaries of amateurish crap. And are we drinking a glass, or the wine inside it? It makes no sense, does it?
“A glass so refined it disappears when raised to your lips?” What now? Do I want my expensive wine glass to disappear? And if it does, does the wine end up all over my shirt?
“A vessel that frames, every note” What? Mixed metaphor gibberish.
“Crafted with artisan precision, it brings out the full expression of each wine.” Okay, really, really late at night, falling asleep I might have typed something like that out. But I wouldn’t send it to a client.
“Aroma-channel geometry” actually sounds cool, but I looked it up and it’s not a thing. Made up feature (maybe a wine person can tell me what this is).
“Ultra-thin rim” Okay, I guess that’s nice.
“Balanced feel” Okay, I guess it won’t fall over.
“Dishwasher safe” I have most DEFINITELY used that.
The ad is useless, sorry. It doesn’t stand up to the least bit of scrutiny and clients won’t pay money for this.
Which is why they hire copywriters.
(Same with the Goff story, it’s gibberish that’s entertaining for a sec, but you can’t actually use it for anything except a bit of inspiration and then rewrite the whole damn thing.)
Will LLMs get better at this? Surely, but not anytime soon.
Go on Upwork and see all the clients specifying “NO AI”.
One thing I think it’s pretty good at is writing Youtube scripts, but I can detect it very quickly and then you start hearing all the cliches… it has to be completely edits and rewritten by a human to be convincing.
You’re missing the point. I’m not saying you can take it verbatim from AI and send it to a client…yet. That’s why some people are still necessary. I can also say I’ve seen many marketing departments put out worse gibberish than this (have you seen the GEICO caveman, or the Liberty emu, or the Lifelock CEO Social Security number ad disaster?). Believe me, I am an engineer, not a marketer. I literally spent two seconds to generate that basic outline to show some pretty extensive capabilities available in mere seconds. Someone with better AI skills than I could certainly input better information to get better output. Sure the copy can be tweaked. You could also generate dozens of other similar outlines and can pick and choose from those. No one is saying AI is the end all be all, but if you don’t think this is going to significantly reduce marketing jobs, as well as many others, I don’t know what to tell you. Remember also that AI is in its infancy. Wait until it learns.
As far as the Jared Goff story, I gave it a ridiculous set of circumstances and it generated something coherent in a matter of about three seconds. Trust me, Ive read many science fiction books that were worse than that…and somehow they got published.
I dunno, maybe it’s different in tech? But there are no people on my team doing work that can be easily replaced by an LLM anytime soon. I work for a pretty forward-looking, tech-savvy company that runs a pretty tight ship, and there are very few people in any area of the company that can be replaced by an LLM
No, amigo, you’re missing the point.
The point is you can’t take ANY of it and send it to a client. You’re hallucinating an ad that isn’t there. None of that copy is useable. I showed you line by line. It’s not an ad. It’s jibberish. You can’t just massage it, you have to rewrite the whole thing which defeats the purpose of using it at all.
On the flip side, my significant other is a VFX compositor who works mainly on commercials. The amount of video that is being sent over in ads that is clearly AI and looks like shit and the clients don’t seem to care is most definitely on the rise. This is a direct quote from a text from her recently and this is how a lot of people in the industry feel: “I hope so, I dont wanna do this shit! 
I hope no one ever posts the credits if they share it I don’t want my name on it”.
The client sent over a bunch of AI videos that they wanted in their ad. This is a VERY large national beer brand. The amount of AI slop that is flooding the market is unreal. Some clients just don’t give a ■■■■.
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Of course it’s not completed work. I asked it to slap something together with a sentence or two of instruction. It is giving you ideas / options to structure into an advertisement. You are looking at two year old AI. Imagine three years from now what it’s going to be capable of. I’m sure the 4000 customer service reps who were just fired from salesforce thought they could never be replaced. Yet, there they are.
It’s not work period. That’s what I’m trying to tell you. Not completed? No offense, but what are you talking about? There’s nothing there.
It’s not even worth $0.00 because I’ve wasted time looking at what it wrote. Now it has negative value to the writer.
Oh for sure, even some of the slop is getting big money. And the amount of repetitive work that an AI can rapidly do is insane.
Someday this baby will be a 100 m hurdles champion. But you would never know it by looking at this picture.
OK, since you’re such the marketing whiz, I’ll give you 1 hour to come up with something better on a wine glass. That’s 1200 times longer than it took AI to generate what you call gibberish. I’ll see you at 8:07 PM. I’ll trust you to not use AI or any other cheats. Let’s see what you come up with. Would love to see a true expert at work.
Ah, how about you try and I’ll critique. I don’t work for free lol. I hate it most of the time, but it pays the bills. 
And if you don’t agree it’s gibberish, tell me why.
Dude that baby will NEVER be the 100m champ.
AI replacing people in my family odds by a dumb human.
Brother- Mortgage Loan Officer 30 years. It’s a relationship business about expertise, availability, service. Solutions and relationships far more than rates (at least the type of business you want). Time horizon - Semi retired in 12 years, still work PT in retirement. Odds of replacement? Under 20%
Mah Sweetie- Retail Fashion Store Manager. Relationships. Leadership. Retirement in 6 years. Odds? Under 1%.
This Weasely Bastard- Small Biz Owner with equal exposure (right now, maybe not in a few months) to In Person Old Timey Car+Camera+ Cajones=profit and Navigating the Utterly Byzantine 3300 County 50 state plus sprawling Federal government computerized and physical record maze for data on anything and everything. 0 exposure to Sit in a bar/hotel and wait for dirt bag A to Do the Wild Thing with dirt bag B.
I assume AI related layoffs will massively increase dirtbag A-B behavior, because Idle Hands are the Devil’s Workshop.
Retirement? Really never. Just have the records compilation part expand and have my current 1099 keep doing the grunt part. But probably take my eye off the day to day in 9 yearsish.
Odds on being replaced? Under 1%, because if I had to I could dirtbag up, or work financial asset locates or fraud investigation etc. Lots of niches that require barrier to entry, access, relationships etc.
Stepdaughter 1- Obtaining Masters in Christian Counseling from Liberty, Hubby is a Tool and Die worker, heavy automotive, lots of Tesla contracts. Will stop at age 45 and do gunsmithing. Not worried there.
Stepdaughter 2-SAH Mom now, has Healthcare Admin degree and Nursing experience. Hubby is a DNR officer. Not worried there.
Stepdaughter 3- Masters in Biomedical Device Engineering from UMich, in Yr 2 of career with Big Med Device Co in Chicago. Like the field with HC tie in, she’s more on testing and FDA compliance track out of the gate. Not sure if that is gonna hold. No SO at this time. Probably the most replaceable, ironically as she has the best education, grades, job, income etc. Short term, Under 10% Medium term 1 in 3, Long term 50/50. Hard to make predictions beyond about 10 years.
I’ll ask AI about what it thinks about these professions and report back. Unless it kills me first.
I guess we’ll see in the coming years. I’m kind of tired of arguing. In my opinion, there will be very few jobs that AI robotics won’t be able to overtake eventually. Yes, even AI sex granny hookers for.@Bols. That seems like a good place to end it..
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Here’s what GPT spat out, along with a suggested timeline over the next 20 years when I prompted it. (for fun)
I guess GPT has developed that big ego it sees in humans already. 
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I appreciate you doing that cuz it would take me a lot longer but as with most AI output right now it’s mostly garbage. One case in point out of Plenty I could make? A DNR officer in Michigan is a state police officer. They’re trained with the state police and go through the exact same training and they run in some counties greater than 50% of their time on law enforcement calls and nothing to do with Wildlife Management. The rest of the output is similarly Limited in scope to the limited scope in which it was fed to begin with, which is my point. It’s off by magnitudes of margin. Also one of the bigger pieces there is the time frames too
My next rebuttal is a pretty easy one. Ain’t no old people with money going to buy women’s fashion from robots rolling around the store
Unless…
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I am so ready for Spaceballs 2 to come out.
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Thinking an AI voice over of Joan Rivers could be a thing.
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