One thing that has been consistent in stories about broadcast deals is that MLB doesn’t want to sign anything beyond 2028. Multiple reports have indicated that the league’s various broadcast deals expire after the 2028 season. As various clubs saw their regional deals collapse with Diamond Sports Group, now known as Main Street Sports, some re-signed but always on short-term deals. It seems the league hopes to be able to market a very large package, or packages, of broadcast components to various companies for the 2029 season and beyond. Marchand reports that the current negotiations are consistent with that approach, with nothing beyond 2028 being discussed.
There are many moving parts and it’s a notable situation to monitor going forward. Broadcast revenue is naturally a huge part of the game’s economic landscape and there could be many twists and turns in the coming years. The baseball world is expecting a lockout in the 2026-27 offseason, once the current collective bargaining agreement expires. Many believe that commissioner Rob Manfred and the owners would like to push the MLB Players Association to get a salary cap. A staredown between the league and the union could lead to cancelled games in 2027.
Manfred and the owners would have to balance their desire for that cap against their leverage in these deals. MLB has seen an uptick in popularity lately, including increased viewership ratings, often attributed to pace-of-play rule changes such as the pitch clock. Having that momentum would help the league in negotiations with broadcasters but a lengthy work stoppage and missed games would almost certainly hurt baseball’s popularity and cut into the league’s leverage in broadcast negotiations.