# Netflix NFL Christmas Day games mark a seismic shift in TV, sports media
Full article at Link.
At Netflix’s International Showcase last month, Netflix chief content officer Bela Bajaria projected confidence about issues not repeating for the NFL broadcast. She said the streamer and its engineering team would be ready.
‘They will learn from it’
While a repeat of the boxing broadcast issues will enrage NFL fans — and rightly so — John Kosner, a former ESPN digital media executive and now investor in digital startups and president of Kosner Media, predicted that even buffering issues would not change the trajectory of a potential long-term partnership between the NFL and the streamer.
“It would certainly be a PR black eye, but I tend to think that the NFL views this as a technical problem that can be solved,”
=============
There’s already one significant difference between the Paul-Tyson fight and Netflix’s NFL Christmas production: Netflix has outsourced production of the games to CBS, while NFL Media has been charged with the pre-, halftime and postgame shows.
You might have seen the announcement of on-air talent, which includes a rare mixture of NFL staffers from CBS, ESPN, NBC, NFL Network and Fox. For instance, NBC’s Noah Eagle will call the Ravens-Texans game alongside Fox’s Greg Olsen. The sideline reporters for that game will be NFL Network host Jamie Erdahl and NFL Network reporter Steve Wyche.
==============
We are going to get some decent data too. Unlike the Mike Tyson-Jake Paul boxing bout last month, where the viewership data came from Netflix’s first-party streaming data, Nielsen will be part of the measuring process for these games, similar to its accredited role measuring Thursday Night Football games on Amazon Prime Video.
“We’re looking at the viewership metrics and how they compare to other NFL games with the standardized Nielsen measurement compared to Netflix’s internal metrics for the Tyson-Paul fight,” said MoffetNathanson senior analyst Robert Fishman, who covers Netflix.
