Yep, its real. You have to take yourself back in time to the earlier days of NFL football where there wasn’t as much money flying around, and the players were not treated very well. Many of the owner’s weren’t even rich in the sense we know now, they just got into it and took it all the way to the top. As the league started to earn more money and teams started to get bought out by richer and richer owner’s, there was a shift in treating the players better. To me the biggest shift in how teams treated players came after the 49ers owner started practically pampering his team and they won a crap ton of games. That kind of became the model to follow, along with the Cowboys of course who were pouring tons of money into their program in scouting, staff, etc.
Each team is its own bubble and advanced at its own pace. The richer and more willing the owner, the quicker they advanced. A few teams lagged behind for various reasons, and by the time Marvin Lewis got to the Bengals they were so far behind everyone else that people’s jaws drop when you start describing the situation relative to where the rest of the league was at the time. How the Bengals owner did things was the norm a few decades prior, he just didn’t evolve with the times. When Marvin got there, they were even being cheap on the personnel front. An official “GM” was too expensive, so they didn’t have one. They had an embarrassingly small scouting staff that only had a handful of guys on it.
Skipping to the part you asked about, it was very real when Lewis got there. As the story goes, they weren’t even giving out Gatorade when Marvin first got there. Then they evolved to giving “some” away, but monitoring it closely for how much a player took and where they drank it. Several players reported getting used cups and jock straps, and other players (like Ki-Jana Carter) were the ones that bought the team new jockstraps.
“We didn’t have bottled water or Gatorade and when we first got it, guys would be taking bottles of Gatorade home… The year before I got there, Willie Anderson was telling me they didn’t even have jockstraps.”
Housh says the team offered up USED jockstraps.
So, Ki-Jana Carter bought jockstraps for the team, since he was a rich first round pick.
“Once Marvin (Lewis) got there, he brought a level of professionalism and structure that it was like OK. Everybody stayed in hotels for every home game, every team I’d been on. When we first got to the Bengals, we stayed at home.”